PUSPASARI, Elsa; OKI ANGGRAENI; LAURENSIA CLAUDIA PRATOMO; RAFLI KURNIAWAN. Digital Consumer Transformation: Digital Literacy, Digital Payments, and Their Impact on MSME Product Purchases Among Gen Z Students. Eqien - Jurnal Ekonomi dan Bisnis, [S. l.], v. 15, n. 3, p. 935–950, 2026. DOI: 10.34308/eqien.v15i3.2382. Disponível em: https://www.stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/2382. Acesso em: 12 sep. 2026.