Helbert, Josephine Jesslyne, and I Gde Surya Putra Ariawan. “Pengaruh Celebrity Endorsement Vs. Influencer Endorsement Vs. Online Customer Review Terhadap Purchase Intention Pada Produk Skincare”. Eqien - Jurnal Ekonomi Dan Bisnis, vol. 8, no. 2, Sept. 2021, pp. 353 –370, doi:10.34308/eqien.v8i2.276.