Kusumadewi, Ade Nurhayati Kusumadewi Nurhayati, Nurul Risma Ismawanti, Amna Mawardi, and Robby Wahyudi. “BRAND IMAGE AND BRAND PERSONALITY AND THEIR INFLUENCE ON BRAND LOYALTY OF PIKOPI PRODUCTS IN PURWAKARTA”. Eqien - Jurnal Ekonomi dan Bisnis 14, no. 03 (September 14, 2025): 927 – 937. Accessed November 7, 2025. https://www.stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/2228.