Hafizni, Rihan, and Evita Sandra. “Pengaruh Brand Equity Dan Online Reviews Terhadap Minat Beli Online Generasi Millenial Di Kota Padang”. Eqien - Jurnal Ekonomi dan Bisnis 9, no. 2 (March 31, 2022): 423 – 428. Accessed August 27, 2026. https://www.stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/428.